The increasing use of web technologies has changed the way of doing business also in the field of education. In the last decade, the development of electronic learning (e-learning) systems became crucial in order to meet students’ demand. In this study we adopt a “relationship marketing”...

This paper discusses the body of knowledge about Holonic Approach to theoretically demonstrate how Holonic Production System (HPS) can be a convincing choice to overcome the problems of traditional production systems’ architectures. Today, enterprises are trying to find ways to manage the...

Supply chain need to be correctly managed in order to be effective. The bullwhip effect undermines the stability of supply chain. This paper describes the bullwhip effect and its caues. Una supply chain non gestita efficacemente è intrinsecamente instabile. L’evidenza empirica dimostra che la...

Today’s turbulent markets are facing unpredictable and sudden variations in demand. In this context, the Holonic Production System (HPS) seems to be able to overcome the operational and economic problems of traditional production systems. The HPS’ ability to adapt and react to business...

The marketing mix paradigm, in its famous version of the 4Ps, went all the way through the evolution of marketing theory: from the marketing concept, through relationship marketing, to digital economy, being object of discussion both in academic literature and managerial practice. If it is a...

In order to be successful in the market it is not sufficient to attract new customers managers must concentrate on retaining existing customers implementing effective policies of customer satisfaction and loyalty. In hotel industry customer satisfaction is largely hooked upon service quality. A...

La complessità dell’ambiente sociale e di business ha reso ormai evidente l’imprescindibile necessità, per le organizzazioni complesse (tra cui le imprese) del XXI secolo, di miglioramento della capacità di gestione dei necessari mutamenti al fine di mantenere la vitalità e garantirne la...

The increasing use of web technologies has changed the way business is done, including in the field of education. In the last decade, the development of electronic learning (e-learning) systems became crucial to meet students’ demand. In this study, we adopt a relationship marketing...