Purpose – This paper seeks to demonstrate the importance of uses and gratifications theory to social media. By applying uses and gratifications theory, this paper will explore and discuss the uses and gratifications that consumer receive from using social media. This paper seeks to provide a...

Describes a study which aimed to capture the candidates’ perceptions of a graduate employment interview, in particular how the interviewer’s manner and ability may affect interview outcomes. Eighty‐seven questionnaires were received from graduate candidates immediately after their...

First, this paper explores the many varied, and often confusing, definitions of relationship marketing, customer relationship management (CRM) and customer management (CM). Then it reports the results of a survey that examined the CM performance of 34 companies in the consumer banking, credit...

This article analyzes termination in international joint ventures (IJVs) with a set theoretic approach and fuzzy set Qualitative Comparative Analysis (fsQCA) to show that parent contribution, ownership, managerial configuration and experience can lead to a successful end of a joint venture. The...