Etter, Lauren - 2021 - First edition
he believed could save his company-the e-cigarette, a product with all the addictive upside of the original without the … same apparent health risks and bad press. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began work on a device … marketing. Ultimately, Juul's e-cigarette was so effective, so market-dominating, that it put the company on a collision course …