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Development of Digital Libraries – An American Perspective

Bollen, Johan - In: Journal of Documentation 59 (2003) 5, pp. 624-627

Persistent link: https://www.econbiz.de/10014853030

Preservation: Issues and Planning

Feather, John - In: Journal of Documentation 58 (2002) 1, pp. 139-140

Persistent link: https://www.econbiz.de/10014854663

The New York Public Library: A Universe of Knowledge

Spetland, Charles G. - In: Journal of Documentation 58 (2002) 4, pp. 497-498

Persistent link: https://www.econbiz.de/10014854700

Civic Librarianship: Renewing the Social Mission of the Public Library

Intner, Sheila S. - In: Journal of Documentation 58 (2002) 5, pp. 584-602

Persistent link: https://www.econbiz.de/10014854702

Misplaced marketing

Jevons, Colin - In: Journal of Consumer Marketing 17 (2000) 1, pp. 7-8

Asserts that businesses in dominant economies tend not to market internationally but just export what sells in the domestic market. Provides examples of poor international marketing practices that have resulted from ethnocentrism. Suggests that the current strong economies cannot be complacent,...

Persistent link: https://www.econbiz.de/10014848215

US‐Chilean mirrors: shoppers in two countries

Nicholls, J.A.F.; Li, Fuan; Mandokovic, Tomislav; … - In: Journal of Consumer Marketing 17 (2000) 2, pp. 106-119

Compares the shopping behavior of Chilean consumers with those in the USA. Chilean mall visits were driven, first and … foremost, by purchase; in contrast, consumers in the USA visited their mall for more diverse reasons, largely revolving around … Chile and the USA left their respective malls, at least four‐fifths of each group had made some kind of purchase, whatever …

Persistent link: https://www.econbiz.de/10014848221

Holy cow!Wait ’til next year! A closer look at the brand loyalty of Chicago Cubs baseball fans

Bristow, Dennis N.; Sebastian, Richard J. - In: Journal of Consumer Marketing 18 (2001) 3, pp. 256-275

This study examined several factors related to the brand loyalty exhibited by fans of the Chicago Cubs major league baseball team. A total of 371 patrons of a restaurant located in Wrigleyville were surveyed prior to Cubs games at Wrigley Field. Working from a tripartite model of brand loyalty,...

Persistent link: https://www.econbiz.de/10014848262

An inquiry into the ethical perceptions of sub‐cultural groups in the US: Hispanics versus Anglos

Shepherd, Philip L.; Tsalikis, John; Seaton, Bruce - In: Journal of Consumer Marketing 19 (2002) 2, pp. 130-148

The present study compares the ethical perceptions of three sub‐cultural groups living in the USA – Anglos, strongly …

Persistent link: https://www.econbiz.de/10014848282

Misplaced marketing The social harm of public service advertising

Rotfeld, Herbert Jack - In: Journal of Consumer Marketing 19 (2002) 6, pp. 465-467

largest producer of public service mass communications, campaigns in the USA. Free public service work from anyone is …

Persistent link: https://www.econbiz.de/10014848299

Defining Markets, Defining Moments: America’s 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care

Dietz, Janis - In: Journal of Consumer Marketing 20 (2003) 2, pp. 172-173

Persistent link: https://www.econbiz.de/10014848323