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Special issue: Marketing in China : opportunities with challenges to traditional Western marketing theory and practice
Herndon, Neil C. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009404830
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Marketing, realism, and reality : a plea for putting more '‘ideology"’ into historical research in marketing
Schwarzkopf, Stefan - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 105-108
Persistent link: https://www.econbiz.de/10008935838
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Marketing myths and marketing realities : a commentary on The consumer as voter, judge and jury
Shaw, Eric H. - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 100-104
Persistent link: https://www.econbiz.de/10008935839
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Die diskursanalytische Methode
Koller, Veronika - In: Qualitative Marktforschung : Konzepte - Methoden - Analysen, (pp. 347-358). 2009
Persistent link: https://www.econbiz.de/10003827399
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Strategic, metric, and methodological trends in marketing research and their implications for future theory and practice
Dahlstrom, Robert; Nygaard, Arne; Crosno, Jody L. - In: Journal of marketing theory and practice 16 (2008) 2, pp. 139-152
Persistent link: https://www.econbiz.de/10003735482
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New approaches in marketing research
Prabhu, N. R. V.; Rao, P. Kameswara - In: Marketing in the new global order : challenges and …, (pp. 35-42). 2007
Persistent link: https://www.econbiz.de/10003736275
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Some reflections on psychoanalytic approaches to marketing and consumer research
Holbrook, Morris B. - In: Marketing theory 15 (2015) 1, pp. 13-16
Persistent link: https://www.econbiz.de/10011494424
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Zukunftsperspektiven des Marketing - Paradigmenwechsel und Neuakzentuierungen : Festschrift anlässlich der Emeritierung von Prof. Dr. Dr. h. c. Hans Hörschgen
Rabe, Christina (ed.); Lieb, Johannes (ed.);  … - 2003
Customer Relationship Management, Online-Marktforschung, Relevanz der Markenführung und Verkaufsaktionen im Handel auf ihre …
Persistent link: https://www.econbiz.de/10011402178
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Special issue: Academy of Marketing Conference 2014 : Marketing dimensions ; people, places and spaces
Robson, Julie (contributor) - Academy of Marketing - 2015
Persistent link: https://www.econbiz.de/10011405127
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Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science
Woodside, Arch G. - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 259-278
Persistent link: https://www.econbiz.de/10011407173