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Editorial: Introduction : theorising gender and gendering theory in marketing and consumer research
Arsel, Zeynep; Eräranta, Kirsi; Moisander, Johanna - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1553-1558
Persistent link: https://www.econbiz.de/10011407484
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Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele; Grönroos, Christian - In: Journal of service management 26 (2015) 3, pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
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The discourse of marketing and development : towards "critical transformative marketing research"
Tadajewski, Mark; Chelekis, Jessica; DeBerry-Spence, Benet - In: Journal of marketing management : MM 30 (2014) 17/18, pp. 1728-1771
Persistent link: https://www.econbiz.de/10010466402
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Introduction to the special section on interpretive consumer research
Lee, Nick; Dobscha, Susan - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 809-812
Persistent link: https://www.econbiz.de/10010388921
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The evolution of marketing research
Morosan, Cristian; Bowen, John T.; Atwood, Morgan - In: International journal of contemporary hospitality management 26 (2014) 5, pp. 706-726
Persistent link: https://www.econbiz.de/10010395536
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A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
DeSarbo, Wayne; Grewal, Rajdeep; Scott, Crystal J. - In: Journal of marketing research : JMR 45 (2008) 3, pp. 280-292
Persistent link: https://www.econbiz.de/10003724262
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Le marketing en Tchécoslovaquie et dans les autres pays de l'Est
Fisera, Joseph - In: Revue de l'Est : économie et techniques de … 3 (1972) 3, pp. 177-185
Persistent link: https://www.econbiz.de/10002155506
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Elemente de marketing international : Zamfir, Alexandru, Dan Floru
Zamfir, Alexandru - 1974
Persistent link: https://www.econbiz.de/10002278613
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Marketing management
Winer, Russell S. - 2007 - 3rd ed.
Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis --...
Persistent link: https://www.econbiz.de/10003274222