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A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Morabito provides … a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts … infrastructure for digital entrepreneurship, including social media and the Internet of Things. Finally, Part III provides analyses …
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"This book addresses the strategic business practice and the role of end-users' issues within the digital economy. It emphasizes emergent and innovative aspects of design, development and implementation of digital economy initiatives, highlighting the relationship and interaction between humans...
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"This book addresses the main issues of interest within the topics of entrepreneurship and marketing in digital world …, digital entrepreneurship, e-Business, e-Commerce, and social networks"-- …
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challenges and trends related to digital entrepreneurship to an audience of managers and scholars. Moreover, this volume aims to … used by established businesses to have a strategic overview of what is digital entrepreneurship through the lens of …
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