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New conjoint approaches to scaling brand equity and optimising share of preference prediction
Guyon, Hervé; Petiot, Jean-François - In: International journal of market research : JMRS ; the … 57 (2015) 5, pp. 701-725
Persistent link: https://www.econbiz.de/10011494706
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Market share predictions : a new model with rating-based conjoint analysis
Guyon, Hervé; Petiot, Jean-François - In: International journal of market research : JMRS ; the … 53 (2011) 6, pp. 831-857
Persistent link: https://www.econbiz.de/10010217550
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Études - Le contrôle de l'effet taille lors d'une étude de marché.
Guyon, Hervé - In: Revue française du marketing (2007) 214, pp. 11-26
Persistent link: https://www.econbiz.de/10007938995