Skořepa, Ladislav; Nekola, Jiří - In: Acta Universitatis Bohemiae Meridionales 6 (2003) 2, pp. 25-30
The article deals with results of marketing research concerning how the consumers perceive trademarks of breweries in Č. Budějovice. Municipal brewery, stock company, has important position on the beer market in South Bohemia region and is interested in consumers preferences in long-term...
