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Handbuch der Konsumentenbefragung
Fabiunke, Hannelore; Fischer, Herbert; Jäger, Joachim; … - 1972
Persistent link: https://www.econbiz.de/10000573365
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An analysis of simulated brand choice
Ehrenberg, A. S. C.; Charlton, P. - In: Journal of advertising research 13 (1973) 1, pp. 21-33
Persistent link: https://www.econbiz.de/10002116245
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The discovery and use of laws of marketing
Ehrenberg, A. S. C. - In: Journal of advertising research 9 (1969) 2, pp. 11-17
Persistent link: https://www.econbiz.de/10002116264
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Consumer preference judgements : an exposition with empirical applications
Eliashberg, Jehoshua - In: Management science : journal of the Institute for … 26 (1980) 1, pp. 60-77
Persistent link: https://www.econbiz.de/10002116623
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"Store loyalty" as a basis for market segmentation
Enis, Ben M.; Paul, Gordon W. - In: Journal of retailing 46 (1970) 3, pp. 42-56
Persistent link: https://www.econbiz.de/10002119080
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Marketing and the behavioral sciences : selected readings
Bliss, Perry (contributor) - 1968 - 2. ed., 3 print
Persistent link: https://www.econbiz.de/10003315667
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Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness
Im, Subin; Mason, Charlotte H.; Houston, Mark B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 63-75
Persistent link: https://www.econbiz.de/10003485138
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Konsumentenvertrauen : Messung, Determinanten und Konsequenzen
Neumann, Marcus M. - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003438981
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"Behind Closed Doors" : opportunity identification through observational research
Webster, Cynthia M.; Seymour, Richard; Daellenbach, Kate - In: Qualitative market research : an international journal 13 (2010) 1, pp. 24-35
Persistent link: https://www.econbiz.de/10003940025
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Visuelle Markenforschung : Leistungsfähigkeit von Collagen in der Unternehmenspraxis
Illek, Alexandra - 2011
Persistent link: https://www.econbiz.de/10008859244