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Konsumentenverhalten und kognives Gleichgewicht, verhaltensorientierte Grundlagen der Absatzprognose
Kroeber-Riel, Werner - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 23 (1971) 5/6, pp. 395-418
Persistent link: https://www.econbiz.de/10002251604
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Wandlungen des Geschmacks als Gegenstand der Marktforschung und Marktpolitik in den U.S.A.
Pahl, Hans Gerd - 1964
Persistent link: https://www.econbiz.de/10002285078
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Marketing management and administrative action
Britt, Steuart Henderson (contributor);  … - 1973 - 3. ed
Persistent link: https://www.econbiz.de/10002306971
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Consumers
Roberts, Eirlys - 1966
Persistent link: https://www.econbiz.de/10002308211
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Hispanic marketing & public relations : understanding and targeting America's largest minority
Del Valle, Elena (contributor) - 2005 - 1. ed.
Persistent link: https://www.econbiz.de/10003244521
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Understanding consumer behavior
Katona, George; Lazarsfeld, Paul F.; Martineau, Pierre - 1964
Persistent link: https://www.econbiz.de/10003258538
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Marketing and its environment : some issues and perspectives
Scott, Richard A. (contributor);  … - 1968
Persistent link: https://www.econbiz.de/10003177171
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Marketing in Japan : the rev. ed. of Japan's market and foreign business
Ballon, Robert J. (contributor) - 1974 - 2. print
Persistent link: https://www.econbiz.de/10003178376
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Motivation research
Dichter, Ernest (contributor) - 19XX
Persistent link: https://www.econbiz.de/10003190006
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Emptor Australis: the Australian consumer in early twentieth century advertising literature
Crawford, Robert - In: Australian economic history review : a journal of … 45 (2005) 3, pp. 221-243
Persistent link: https://www.econbiz.de/10003229064