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Informationsverhalten jugendlicher Konsumenten : Bericht über eine empirische Langzeitstudie
Specht, Günter - In: Jahrbuch der Absatz- und Verbrauchsforschung 29 (1983) 1, pp. 36-66
Persistent link: https://www.econbiz.de/10002848003
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Modern marketing research : a behavioral science approach
Schreier, Fred T. - 1963
Persistent link: https://www.econbiz.de/10002790915
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Premiums : Forgotten by theory
Seipel, Carl-Magnus - In: Journal of marketing 35 (1971) 2, pp. 26-34
Persistent link: https://www.econbiz.de/10002791041
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Manage the customer, not just the sales force
Shapiro, Benson P. - In: Harvard business review : HBR 52 (1974) 5, pp. 127-136
Persistent link: https://www.econbiz.de/10002791640
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On the validity of using students as subjects in consumer behavior investigations
Shuptrine, F. Kelly - In: The journal of business : B 48 (1975) 3, pp. 383-390
Persistent link: https://www.econbiz.de/10002797101
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Comparative cluster analysis for world markets
Sethi, S. Prakash - In: Journal of marketing research : JMR 8 (1971) 3, pp. 348-354
Persistent link: https://www.econbiz.de/10002798800
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Toward a framework for consumer policy analysis
Shepard, Lawrence - In: Journal of consumer affairs : official publication of … 12 (1978) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10002799002
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The role of habit formation and inventory adjustment in a dynamic demand model
Sexauer jr., Benjamin Harrison - 1975
Persistent link: https://www.econbiz.de/10002799704
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Black buyer behavior
Sexton jr., Donald E. - In: Journal of marketing 36 (1972) 4, pp. 36-39
Persistent link: https://www.econbiz.de/10002799840
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Multidimensional scaling analysis of store image and shopping behavior
Singson, Ricardo L. - In: Journal of retailing 51 (1975) 2, pp. 38-52, 93
Persistent link: https://www.econbiz.de/10002802522