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Hypothesenformulierung in der Absatzforschung : wie werden Annahmen über das Käuferverhalten erarbeitet?
Kopp, Michael - 1972
Persistent link: https://www.econbiz.de/10000042210
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Consumer behavior : a cognitive orientation
Markin, Rom J. - 1974
Persistent link: https://www.econbiz.de/10000042254
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Essentials of consumer behavior : concepts and applications
Block, Carl E.; Roering, Kenneth J. - 1979 - 2. ed.
Persistent link: https://www.econbiz.de/10000042259
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Consumer demand : a new approach
Lancaster, Kelvin - 1971
Persistent link: https://www.econbiz.de/10000048332
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Applications of the sciences in marketing management
Bass, Frank M. (contributor); King, Charles W. (contributor) - 1968
Persistent link: https://www.econbiz.de/10000050369
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Market segmentation
Frank, Ronald E.; Massy, William F.; Wind, Yoram - 1972
Persistent link: https://www.econbiz.de/10000050370
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Consumer choice behavior : a cognitive theory
Hansen, Flemming - 1972
Persistent link: https://www.econbiz.de/10000050373
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Stochastic models of buying behavior
Massy, William F.; Montgomery, David B.; Morrison, Donald G. - 1970
Persistent link: https://www.econbiz.de/10000050486
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Demand analysis for marketing decisions
Hughes, George David; Hughes, G. David - 1973 - 1. print.
Persistent link: https://www.econbiz.de/10000050689