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NEW PRODUCT PLANNING MANAGEMENT OF THE MARKETING, R AND D INTERFACE : AN ANNOTATED BIBLIOGRAPHY
Rothberg, Robert R.; MELLOTT, DOUGLAS W. - 1977
Persistent link: https://www.econbiz.de/10004676914
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Corporate strategy and product innovation
Rothberg, Robert R. (contributor) - 1976
Persistent link: https://www.econbiz.de/10004705518
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Corporate strategy and product innovation
Rothberg, Robert R. (contributor) - 1981 - 2. ed.
Persistent link: https://www.econbiz.de/10004706673
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Managing crises before they happen: what every executive needs to know about crisis management - Ian I. Mitroff with Gus Anagnos; New York: Amacom, 2001, 172 + xiii pages, 24.95
Rothberg, Robert R. - In: The journal of product innovation management : an … 19 (2002) 1, pp. 103-104
Persistent link: https://www.econbiz.de/10006269415
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New product planning : management of marketing R&D interface; an annotated bibliography
Rothberg, Robert R.; Mellott, Douglas W. - 1977
Persistent link: https://www.econbiz.de/10013395421
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Market Segmentation in proprietary medicines and toiletry goods : a multivariate analysis
Rothberg, Robert R. - 1969
Persistent link: https://www.econbiz.de/10004839639
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The ropes to skip & [and] the ropes to know : the inner life of an organization
Ritti, R. R.; Ritti, R. Richard; Funkhouser, G. R. - 1987 - 3. ed.
Persistent link: https://www.econbiz.de/10000734813
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Predicting the diffusion of information to mass audiences
Funkhouser, G. Ray; McCombs, Maxwell E. - In: The journal of mathematical sociology 2 (1972), pp. 121-130
Persistent link: https://www.econbiz.de/10002184412
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The consumer as a performer of marketing functions
Parker, Richard - 1987
Persistent link: https://www.econbiz.de/10001074499
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The dogma of growth: A re-examination
Funkhouser, G. Ray; R. Rothberg, Robert - In: Business Horizons 28 (1985) 2, pp. 9-16
Persistent link: https://www.econbiz.de/10005197612