Business model innovation is the new strategic imperative for all leaders Blockbuster's executives saw Netflix coming. Yet they stuck with their bricks and mortar business model, losing billions in shareholder value. They were "netflixed." Business models don't last as long as they used to....

Purpose: This article explains how design thinking and practices can identify unexplored opportunities for strategic growth. Increasingly practitioners are learning about powerful ways they can work together, with design mindsets and practices improving the strategy development process in...