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Marketing management : [an analytical problem-solving approach to marketing]
Boyd, Harper White; Massy, William Francis - 1972
Persistent link: https://www.econbiz.de/10000556108
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Marketing research information systems and decision making
Schoner, Bertram; Uhl, Kenneth P. - 1975 - 2. ed.
Persistent link: https://www.econbiz.de/10000557592
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Marktforschung als Hilfsmittel unternehmerischer Entscheidungen in der Stahlindustrie
Berg, Hans-Jürgen - 1966
Persistent link: https://www.econbiz.de/10000152161
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Konkurrenzfähiger durch bessere Informationen : Grundlagen zur Entscheidungspraxis in der Unternehmung
Rühle von Lilienstern, Hans - 1974
Persistent link: https://www.econbiz.de/10000041955
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Applications of management sciences in marketing
Montgomery, David B. (contributor);  … - 1970
Persistent link: https://www.econbiz.de/10000049818
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Consumer behavior
Robertson, Thomas S.; Zielinski, Joan; Ward, Scott - 1984
Persistent link: https://www.econbiz.de/10000078313
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Marketing management and the decision sciences: theory and applications
Darden, William R. (contributor);  … - 1971
Persistent link: https://www.econbiz.de/10000572181
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Some observations on marketing research in top management decision making
Keane, John G. - In: Journal of marketing 33 (1969) 4,1, pp. 10-15
Persistent link: https://www.econbiz.de/10002202786
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Informacje i badania marketingowe jako podstawa podejmowania decyzji [Information and marketing research as a basis for decision making process]
Dietl, Jerzy - In: Ruch prawniczy, ekonomiczny i socjologiczny : organ … 42 (1980) 3, pp. 229-245
Persistent link: https://www.econbiz.de/10002078003
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Readings in organizational and industrial psychology : Yukl, Gary A., and Kenneth N. Wexley ; Ed.
Yukl, Gary A. - 1971
Persistent link: https://www.econbiz.de/10002278414