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The purpose of this article is to report findings from an empirical research study of the Polish machinery industry carried out by a team from Warsaw Technical University. This study aims to show the role and importance of material and non-material motivations in encouraging, developing and...
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The purpose of this research is to analyze household credit card choice and usage behavior. The theoretical model used to analyze the credit card choice behavior is a conjoint model which assumes the utility maximization and rational evaluation of the available credit card alternatives. The...
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