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Outsourcing by Finnish organization buyers from Eastern and Central European suppliers : country-of-origin impact
Kaynak, Erdener; Eronen, Jarmo - In: Journal of euromarketing 13 (2004) 2/3, pp. 9-28
Persistent link: https://www.econbiz.de/10002378687
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Comparative marketing, integrative statement
Kaynak, Erdener; Savitt, Ronald - In: Comparative marketing systems, (pp. 3-13). 1984
Persistent link: https://www.econbiz.de/10002209737
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A comparative study of advertising in Canada, the United Kingdom and Turkey
Kaynak, Erdener; Mitchell, L. A. - In: European journal of marketing : EJM 15 (1981) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10002209766
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Conceptualizations and methodological framework for export marketing planning
Kaynak, Erdener; Stevenson, Lois - In: Liiketaloudellinen aikakauskirja 30 (1981) 4, pp. 393-406
Persistent link: https://www.econbiz.de/10002209778
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The Delphi technique in the measurement of tourism market potential : the case of Nova Scotia
Kaynak, Erdener; Macaulay, James A. - In: Tourism management : research, policies, practice 5 (1984) 23, pp. 87-101
Persistent link: https://www.econbiz.de/10002209793
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The evolution of food retailing systems : contrasting the experience of developed and developing countires
Kaynak, Erdener; Cavusgil, S. Tamer - In: Journal of the Academy of Marketing Science 10 (1982) 3, pp. 249-268
Persistent link: https://www.econbiz.de/10002209819
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Export orientation of Nova Scotia manufacturers
Kaynak, Erdener; Stevenson, Lois - In: Export management : an international context, (pp. 132-145). 1982
Persistent link: https://www.econbiz.de/10002209851
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The future directions of comparative marketing : an agenda for reseafrch priorities
Kaynak, Erdener; Savitt, Ronald - In: Comparative marketing systems, (pp. 278-285). 1984
Persistent link: https://www.econbiz.de/10002209877
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Home buying behaviour : a comparison of Canadian vs British attitudes
Kaynak, Erdener; Meidan, Arthur - In: Management international review : mir ; journal of … 20 (1980) 4, pp. 53-63
Persistent link: https://www.econbiz.de/10002209905
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Customer-based brand equity for global brands : a multinational approach
Atilgan, Eda; Akinci, Serkan; Aksoy, Safak; Kaynak, Erdener - In: Journal of euromarketing 18 (2009) 2, pp. 115-132
Persistent link: https://www.econbiz.de/10003882147