The question as to the optimality of advertising pulsing has attracted many researchers since first posed by Vidale and Wolfe (1957). In this paper we specify a market share model in which there are two advertising setting firms as well as a no purchase state. The framework is one of a first...

As the ability to measure technology resource usage gets easier with increased connectivity, the question whether a technology resource should be priced by the amount of the resource used or by the particular use of the resource has become increasingly important. We examine this issue in the...

Rapid technological developments and deregulation of the telecommunications industry have changed the way in which leading content providers distribute and price their goods and services. Instead of selling both content and access through proprietary networks, these firms are shifting their...

Balancing the amount of advertising and content affects the profitability of the web site and its attractiveness to potential visitors. This tradeoff is modeled as a control problem for a web site manager who is maximizing the net present value of cash flows by controlling the amount of...

Technology adoption has become an important management issue in today's decentralized organizations. Disparate systems and the attendant incompatibility costs between users and departments within an organization can create inefficiencies and reduce productivity. Fortunately,the managers of the...

The quick estimators of location and scale have broad applications and are widely used. For a variety of symmetric populations we obtain the qualities and the weights for which the asymptotic variances of the quick estimators are minimum. These are then used to obtain the asymptotic relative...

The question as to the optimality of advertising pulsing has attracted many researchers over the last half-century. In this paper we specify a market share model in which there are two advertising-setting firms as well as a no-purchase option. The framework is that of a first-order Markov...