Altern managen! Von der Strategie zur Umsetzung -- I. Demografie-Management: Besonderer Wandel, besondere Widerstände -- Verstehen! Altern macht Angst -- II. Die sechs Säulen des erfolgreichen Demografie-Managements. Sensibilisieren! Altern muss bewusst werden -- Qualifizieren! Altern muss...

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market", the market...

Demographic change is one of the most crucial issues of our time. Owing to its importance, the topic has attracted researchers in economics and management, and made it to the top of company decision-makers agenda. This book sheds light on the demographic implications companies face. Based on an...