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New Products, new profits : Company experiences in new product planning
Marting, Elizabeth (ed.) - 1964
Persistent link: https://www.econbiz.de/10000622645
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Technological innovation and marketing management : implications for corporate policy
Muse, William V.; Kegerreis, Robert J. - In: Journal of marketing 33 (1969) 4, pp. 3-9
Persistent link: https://www.econbiz.de/10002553733
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Marketing for business growth
Levitt, Theodore - 1974
Persistent link: https://www.econbiz.de/10000056854
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Management of new products
1968 - 4. ed
Persistent link: https://www.econbiz.de/10000674864
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Growth of a new product : effects of capacity-acquisition policies
Nord, Ole C. - 1963
Persistent link: https://www.econbiz.de/10000595706
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The trajectory theory of goal-setting for products
Crawford, C. Merle - In: Analytical viewpoints in marketing management, (pp. 151-167). 1968
Persistent link: https://www.econbiz.de/10002038703
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Schumpeterian dynamics : P. 2 ; Technological progress, firm growth and ʹeconomic selectionʹ
Iwai, Katsuhito - In: Journal of economic behavior & organization : JEBO 5 (1984) 3/4, pp. 321-351
Persistent link: https://www.econbiz.de/10002061926
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ROI for new-product policy
Scheuble jr., Philip A. - In: Harvard business review : HBR 42 (1964) 6, pp. 110-120
Persistent link: https://www.econbiz.de/10002791205
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Managerial opposition to product-innovation in Soviet Union industry
Richman, Barry M. - In: California management review 6 (1963) 2, pp. 11-26
Persistent link: https://www.econbiz.de/10002687962
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Budgeting new plant ventures
Pavony, William H. - In: Management accounting 50 (1969) 7, pp. 35-36,41
Persistent link: https://www.econbiz.de/10002622521