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Towards a quantitative approach to marketing
Leeflang, P. S. H.; Koerts, J. - 1970
Persistent link: https://www.econbiz.de/10002236635
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Some comments on the development and application of linear learning models
Boonstra, A.; Leeflang, P. S. H. - 1978
Persistent link: https://www.econbiz.de/10001938298
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Long-term forecasting : a paradox?
Bosman, A.; Bartels, C. P. A.; Leeflang, P. S. H. - In: Prospects of economic growth, (pp. 239-260). 1980
Persistent link: https://www.econbiz.de/10001939604
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A survey of mathematical marketing models
Leeflang, P. S. H.; Koerts, J. - 1971
Persistent link: https://www.econbiz.de/10001510973
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Descriptive models
Leeflang, P. S. H.; Koerts, J. - 1971
Persistent link: https://www.econbiz.de/10001510974
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Semiparametric analysis to estimate the deal effect curve
Heerde, H. J. van; Leeflang, Peter; Wittink, Dick R. - 1999
Persistent link: https://www.econbiz.de/10001432853
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The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van; Leeflang, Peter; Wittink, Dick R. - 1999
Persistent link: https://www.econbiz.de/10001432857
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Interactions between consumers and firms : identifying the direct mail-prone consumer
Spring, P. N.; Wansbeek, Tom; Leeflang, Peter - 2000
Persistent link: https://www.econbiz.de/10001517989
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Predicting advertising expenditures using intention surveys
Alsem, Karel Jan - In: International journal of forecasting 10 (1994) 2, pp. 327-337
Persistent link: https://www.econbiz.de/10001172399
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A comparison and an exploration of the forecasting accuracy of a loglinear model at different levels of aggregation
Foekens, Eijte W. - In: International journal of forecasting 10 (1994) 2, pp. 245-261
Persistent link: https://www.econbiz.de/10001172406