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Comprendre le consommateur
Dubois, Bernard - 1990
Persistent link: https://www.econbiz.de/10004105439
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Le marketing management hospitalier
Dubois, Bernard - 1987
Persistent link: https://www.econbiz.de/10004299122
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10 cas européens de marketing management
Dubois, Bernard - 1995 - 2. éd.
Persistent link: https://www.econbiz.de/10004322194
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Prestige Brands or Luxury Brands? An Exploratory Inquiry on Consumer Perceptions
Dubois, Bernard; Czellar, Sandor - Université <Genève> / Section des Hautes Etudes … - 2002
An interpretative analysis of in-depth consumer interviews explores the relationship between the concepts of "luxury" and "prestige" as applied to brands.
Persistent link: https://www.econbiz.de/10005843549
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How consumers overcome ambivalence toward hedonic purchases? : A typology of consumer strategies
Dubois, Bernard; Laurent, Gilles; Czellar, Sandor - 2005
Persistent link: https://www.econbiz.de/10003279938
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Some problems associated with the use of multidimensional scaling
Dubois, Bernard; Evrard, Yves - 1975
Persistent link: https://www.econbiz.de/10003544412
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Looking at the cultural environment for international marketing opportunities
Douglas, Susan; Dubois, Bernard - In: Marketing management and strategy : a reader, (pp. 389-396). 1980
Persistent link: https://www.econbiz.de/10002089928
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Le dirigisme marocain et ses répercussions économiques
Dubois, Bernard; Hille, Jean-Marie van - In: Vie économique et sociale 31 (1960) 2, pp. 105-114
Persistent link: https://www.econbiz.de/10002098065
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Overzicht van de sociale wetgeving
Dubois, Bernard; Claeys-Leboucq, E. - In: Economisch en sociaal tijdschrift : een driemaandelijke … 21 (1967) 5, pp. 443-456
Persistent link: https://www.econbiz.de/10002098202
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Prestige brands or luxury brands? An exploratory inquiry on consumer perceptions
Dubois, Bernard; Szellar, Sandor - 2002
Persistent link: https://www.econbiz.de/10001687929