Yasin, Mahmoud; Alavi, Jafar; Sobral, Filipe; Lisboa, João - In: International Journal of Contemporary Hospitality Management 15 (2003) 4, pp. 221-225
The growth in the global tourism market place presents many countries with great opportunities to capitalize on their … natural competitive advantages. However, achieving the economic potential of global tourism remains elusive for many countries …, despite their natural advantages. In this context, Portugal is a case in point. The Portuguese tourism industry is facing some …