In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection.

Cover -- Title -- Copyright -- Contents -- Introduction -- Chapter 1 Saints and Sinners -- Chapter 2 Embracing Shylock -- Chapter 3 Protestants, War, and Capitalism -- Chapter 4 The Great Experiment -- Chapter 5 The New Debt Revolution -- Chapter 6 Something Old, Something New -- Chapter 7...