Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The setting: Some non-metric o...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Absatz
1
Absatztheorie
1
Elektronik
1
Market research
1
Marketingtheorie
1
Marktforschung
1
Theorie
1
Theory
1
Werbung
1
Werbungsbetrieb
1
Werbungsforschung
1
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatzsammlung
1
Language
All
English
2
Undetermined
2
Author
All
Langhoff, Peter
4
Institution
All
Market Research Council
1
Published in...
All
Frontiers of advertising theory and research : a symposium honoring C. H. Sandage
1
Journal of advertising research
1
Source
All
ECONIS (ZBW)
3
USB Cologne (EcoSocSci)
1
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Computer applications to advertising decisions
Langhoff, Peter
- In:
Frontiers of advertising theory and research : a …
,
(pp. 122-131)
.
1972
Persistent link: https://www.econbiz.de/10002264815
Saved in:
2
Options in campaign evaluation
Langhoff, Peter
- In:
Journal of advertising research
7
(
1967
)
4
,
pp. 41-47
Persistent link: https://www.econbiz.de/10002264825
Saved in:
3
Models, measurement and marketing : a special project of the Market Research Council
Langhoff, Peter
(
contributor
)
-
1965
Persistent link: https://www.econbiz.de/10000674811
Saved in:
4
Models, measurement and marketing
Langhoff, Peter
(
contributor
)
-
1965
Persistent link: https://www.econbiz.de/10004647607
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
