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Marketingtheorie
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Tadajewski, Mark
77
Hunt, Shelby D.
52
Sheth, Jagdish N.
50
Kotler, Philip
46
Vargo, Stephen L.
34
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Maclaran, Pauline
23
Shaw, Eric H.
23
Brown, Stephen
21
Grönroos, Christian
20
Homburg, Christian
20
Kuß, Alfred
20
Saren, Michael
20
Bruhn, Manfred
18
Keller, Kevin Lane
16
Meffert, Heribert
16
Freiling, Jörg
15
Kleinaltenkamp, Michael
15
Kumar, V.
14
Lehmann, Donald R.
14
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13
Layton, Roger A.
13
Dholakia, Nikhilesh
12
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11
Dixon, Donald F.
11
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11
Kollmann, Tobias
11
Shapiro, Stanley J.
11
Stremersch, Stefan
11
Wensley, Robin
11
Wierenga, Berend
11
Wind, Yoram
11
Wooliscroft, Ben
11
Baker, Michael John
10
Dichtl, Erwin
10
Franses, Philip Hans
10
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10
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10
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American Marketing Association
41
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8
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Edward Elgar Publishing
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5
Duncker & Humblot
4
European Society for Opinion and Marketing Research
4
Academy of Marketing
3
European Marketing Academy
3
Seminar on market modelling
3
Springer Gabler <Firma>
3
Universität St. Gallen
3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
2
American Management Association
2
Hrvatsko Društvo za Marketing
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Marketing Science Institute <Cambridge, Mass.>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
University of Colorado Boulder / Business Research Division
2
Universität St. Gallen / Institut für Marketing und Handel
2
Vertriebsleiter-Konferenz der europäischen Industrie
2
1. Congresso internazionale sulla distribuzione = 1. International Distribution Congress, Milano, 7-10 ottobre 1956
1
10. Journée d'études de la distribution, organ, le 19.XI.1955
1
AMA Summer Academic Conference <2021, Online>
1
AMACOM
1
Academia de Studii Economice
1
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1
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1
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1
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1
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1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Association of Marketing Theory and Practice
1
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Journal of historical research in marketing
86
Marketing theory
83
SpringerLink / Bücher
72
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
52
Journal of marketing
41
Legends in marketing
40
Journal of business research : JBR
39
European journal of marketing : EJM
36
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Marketing : ZFP ; journal of research and management
30
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Journal of marketing research : JMR
26
History of marketing thought ; Volume 2
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Journal of business economics : JBE
21
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
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ECONIS (ZBW)
3,550
USB Cologne (EcoSocSci)
49
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131
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131
A basic bibliography on industrial marketing
Staudt, Thomas A.
-
1958
Persistent link: https://www.econbiz.de/10002746284
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132
Wandlungen im Binnenabsatz und in der Exportorganisation
Schäfer, Erich
- In:
Gestaltwandel der Unternehmung : Nürnberger …
,
(pp. 251-266)
.
1954
Persistent link: https://www.econbiz.de/10002747510
Saved in:
133
Neue Methoden des Verkaufs und des Vertriebs
Hanksmeier, Karl-Heinz
- In:
Vorträge des ... Deutschen Betriebswirtschafter-Tages
15
(
1962
),
pp. 275-285
Persistent link: https://www.econbiz.de/10002748396
Saved in:
134
Die Garantieleistung in produktions- und absatzwirtschaftlicher Betrachtung
Schiecke, Knut
-
1967
Persistent link: https://www.econbiz.de/10002748672
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135
Arbeitsökonomie in der Absatzwirtschaft
Priess, Friedrich
- In:
Vorträge des ... Deutschen Betriebswirtschafter-Tages
14
(
1961
),
pp. 215-233
Persistent link: https://www.econbiz.de/10002669866
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136
Distribuzione esclusiva e concorrenza
Reati, Angelo
- In:
Rivista internazionale di scienze sociali
74
(
1966
)
4
,
pp. 357-374
Persistent link: https://www.econbiz.de/10002677309
Saved in:
137
Sandsynlighedsbudgettering for flere varer
Rasmussen, Arne
- In:
Det Danske marked : organ for Instituttet for …
19
(
1960
)
1
,
pp. 22-30
Persistent link: https://www.econbiz.de/10002680824
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138
Verkaufsförderung durch richtige Kundenbehandlung : der Verkäufer im Zeichen des Käufermarktes
Rudigier, A.
- In:
Der Marktforscher : Marktforschung, Absatzforschung, …
9
(
1965
)
3
,
pp. 106-110
Persistent link: https://www.econbiz.de/10002718193
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139
Verkaufsförderung durch richtige Kundenbehandlung : der Verkäufer im Zeichen des Käufermarktes
Rudigier, A.
- In:
Der Marktforscher : Marktforschung, Absatzforschung, …
9
(
1965
)
4
,
pp. 142-148
Persistent link: https://www.econbiz.de/10002718197
Saved in:
140
Zip code, new tool for marketers
Baier, Martin
- In:
Harvard business review : HBR
45
(
1967
)
1
,
pp. 136-140
Persistent link: https://www.econbiz.de/10001854952
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