Qian, Gongming; Li, Lee; Li, Ji; Qian, Zhengming - In: Journal of International Business Studies 39 (2008) 2, pp. 197-214
This study examines how regional diversification affects firm performance. The results indicate that regional diversification has linear and curvilinear effects on firm performance. Regional diversification enhances firm performance linearly up to a certain threshold, and then its impact becomes...