"How did England, once a minor regional power, become a global hegemon between 1689 and 1815? Why, over the same period, did she become the world's first industrial nation? Gary W. Cox addresses these questions in Marketing Sovereign Promises. The book examines two central issues: the origins of...

Acknowledgements -- Foreword -- Introduction -- Changing strategies and global power in the long eighteenth century -- Eighteenth-century realities and historiographical approaches -- Administering the fiscal-military state : ordinary revenues : trusting in a consumers world -- Increasing...