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Reklama w handlu zagranicznym (Organizacja, metodologia i polityka reklamy)
Paszkowiak, Edmund; Zelisławski, Jerzy - 1963
Persistent link: https://www.econbiz.de/10002622228
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On optimal capital investment, research and development, and advertising policies
Maeda, Hideaki - In: Bulletin of Osaka Prefecture University / D 13 (1969), pp. 6-37
Persistent link: https://www.econbiz.de/10002419643
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NAD/NARB, a voluntary approach to abuses in comparative advertising
Gottlieb, Norman E. - In: The Trademark reporter 64 (1974) 6, pp. 498-502
Persistent link: https://www.econbiz.de/10002472718
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The effect of laws against price advertising : the case of retail gasoline
Maurizi, Alex R. - In: The Western economic journal : journal of the Western … 10 (1972) 3, pp. 321-329
Persistent link: https://www.econbiz.de/10002477345
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Advertising's role in merger cases
Linder, B. J. - In: Journal of marketing 32 (1968) 4/1, pp. 40-44
Persistent link: https://www.econbiz.de/10002478410
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The attack on advertising and the goals of regulations
Loevinger, Lee; Pitofsky, Robert - In: The Conference Board record : reporting to management … 10 (1973) 1, pp. 23-28
Persistent link: https://www.econbiz.de/10002389339
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Scientific method in the regulation of advertising
Kottman, E. John - In: Marquette business review 19 (1975) 3, pp. 117-123
Persistent link: https://www.econbiz.de/10002342768
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The changing legal climate for marketing and advertising in Europe
Dunn, S. Watson - In: The Columbia journal of world business : publ. … 9 (1974) 2, pp. 91-98
Persistent link: https://www.econbiz.de/10002101225
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Current issues and research in advertising, 1978
Leigh, James (contributor);  … - 1978
Persistent link: https://www.econbiz.de/10003113012