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Purpose – The purpose of this paper is to improve the capability of managers to forecast revenues and develop marketing plans for B2B component products. Design/methodology/approach – The methodology used is a dynamic market simulation at the product level. A previously developed consumer...
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Regulated industries such as the telephone industry are generally less competitive than those in the manufacturing sector, due to restricted entry and uniform rate setting. Recently, peripheral competition with AT & T has emerged in areas such as microwave transmission. Telephone companies...
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