Chan, Irene Cheng Chu; Ma, Jing; Law, Rob; Buhalis, … - In: Industrial Management & Data Systems 121 (2020) 6, pp. 1398-1416
Purpose: This paper aims to investigate the temporal dynamics of users browsing activity on a hotel website in order to derive effective marketing strategies and constantly improve website effectiveness. Users' activities on the hotel's website on yearly, monthly, daily and hourly basis are...