Chern, Wen S.; Lin, Huei-Ching - 2010
Taiwan in 2009. Charcoal-smoked plums from Taiwan and China and oolong teas from Taiwan, China, and Vietnam are auctioned … China teas, but lowered bids for Vietnam tea. The econometric results show very high premiums for Taiwan products, ranging … estimating the consumer's willingness to pay (WTP) for Taiwan products vs. other imported products if clearly labeled with their …
