This research is aimed at investigating the consumer’s preference for food produced in Taiwan and the economic benefits … premium functions. The estimated premiums are 67.5%, 84.7% and 99% for Taiwan products over their alternatives of China olives …, China oolong tea, and Vietnam oolong tea, respectively. The study concludes that enacting and rigorously enforcing a COOL …

regression results show that tasting raised bids for Taiwan and China teas, but lowered bids for Vietnam tea. The econometric …This study attempts to evaluate the economic benefits of the country of origin labeling (COOL) in Taiwan. A Vickrey … second-price sealed-bid auction was conducted to estimate the consumer’s willingness to pay for Taiwan products vs. those …

. Recent years, Vietnam has sent about 80,000 workers abroad per year. Vietnam has become a major source country of unskilled … and Japanese policies for receiving foreign workers applied to and implemented in Vietnam, as well as the impact of …

purchase intention in Vietnam, with the belief that it plays an intermediary role. The article uses the linear structural model … (SEM) to analyze and test hypotheses by surveying 664 consumers in the big cities of Vietnam. The results have shown that …