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Modern marketing management : an integrated approach
Mauser, Ferdinand F. - 1961
Persistent link: https://www.econbiz.de/10002480097
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Marketing management concepts yesterday and today
Londe, Bernard J. La; Morrison, Edward J. - In: Journal of marketing 31 (1967) 1, pp. 9-13
Persistent link: https://www.econbiz.de/10002384896
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Cases in marketing
Lockley, Lawrence C.; Dirksen, Charles J. - 1960 - 2. ed
Persistent link: https://www.econbiz.de/10002398522
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Buying practices of retailers in South Dakota
Montgomery, V. E. - 1965
Persistent link: https://www.econbiz.de/10002511300
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The industrial product management system
Fendrich jr., C. Welles - 1966
Persistent link: https://www.econbiz.de/10002135794
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Organizing the company's promotion functions
Hurwood, David L.; Bailey, Earl L. - In: The Conference Board record 5 (1968) 2, pp. 36-43
Persistent link: https://www.econbiz.de/10003056395
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Broadening horizons in marketing : new challenges for sales management
American Management Association - 1956
Persistent link: https://www.econbiz.de/10003024516
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Customer service as an element of the marketing mix : the evaluation of a descriptive model of customer service
Zinszer, Paul Harvey - 1977
Persistent link: https://www.econbiz.de/10003031641
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Below-cost original equipment sales as a promotional means
Zelenitz, Allan - In: The review of economics and statistics 59 (1977) 4, pp. 438-446
Persistent link: https://www.econbiz.de/10003036883
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Sales analysis
National Industrial Conference Board - 1965
Persistent link: https://www.econbiz.de/10003039413