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A research on the psychological contract structure between service enterprises and customers

Li, Yang; Lin, Yang - In: Nankai Business Review International 1 (2010) 3, pp. 317-337

Purpose – The purpose of this paper, taking banking as the research object, is to build up a psychology covenant model for service enterprises and customers and to seek the form of the construction dimension in the psychology covenant between the service enterprise and the customer....

Persistent link: https://www.econbiz.de/10014954197