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Produktpolitik in absatzwirtschaftlicher Sicht : Grundlagen und Entscheidungsmodelle
Sabel, Hermann - 1971
Persistent link: https://www.econbiz.de/10000047471
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New-product decisions : an analytical approach
Pessemier, Edgar A. - 1966
Persistent link: https://www.econbiz.de/10000049930
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Modern marketing strategy
Bursk, Edward C. (contributor); Chapman, John F. (contributor) - 1965
Persistent link: https://www.econbiz.de/10003191368
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El "product manager" en España : investigación empirica
Veciana i Vergés, Josep Ma.; Llonch i Andreu, Joan - In: Revista internacional de economía y empresa 37 (1982), pp. 49-96
Persistent link: https://www.econbiz.de/10002930381
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A boundary theory investigation of the product managerʹs role
Lysonsky, Steven - In: Journal of marketing 49 (1985) 1, pp. 26-40
Persistent link: https://www.econbiz.de/10002244623
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Marketing strategy and the optimal production schedule
Leitch, Robert Alan - In: Management science : journal of the Institute for … 21 (1974) 3, pp. 302-312
Persistent link: https://www.econbiz.de/10002368273
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Die Beziehungen zwischen Produktions- und Vertriebspolitik
Mellerowicz, Konrad - In: Sozialökonomie in politischer Verantwortung : …, (pp. 307-320). 1964
Persistent link: https://www.econbiz.de/10002453320
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The generalized market area problem
Lowe, Timothy J.; Hurter jr., Arthur P. - In: Management science : journal of the Institute for … 22 (1976) 10, pp. 1105-1115
Persistent link: https://www.econbiz.de/10002390783