Beck, Kristine L.; Chong, James; Niendorf, Bruce D. - In: American Journal of Business 37 (2021) 3, pp. 109-119
Purpose: This study aims to examine whether a good corporate reputation leads to superior investment returns. Theory and empirics provide support for the idea that a good corporate reputation improves firm value, but much of the previous research fails to consider the risk of the companies they...
