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The influence of base rate and case information on health-risk perceptions : a unified model of self-positivity and self-negativity

Yan, Dengfeng; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 39 (2012/13) 5, pp. 931-946

Persistent link: https://www.econbiz.de/10009711958

Healthy vs. unhealthy food : a strategic choice for firms and consumers

Antoñanzas Villar, Fernando; Rodríguez-Ibeas, Roberto - In: Health economics review 1 (2011) 4, pp. 1-8

In this paper, we carry out a theoretical analysis of the strategic choice made by firms regarding the type of food they market when they face consumers who care about the healthy/unhealthy attributes of the product but incur in emotional/health costs when the food they consume has unhealthy...

Persistent link: https://www.econbiz.de/10009409546

When is prevention more profitable than cure? : the impact of time-varying consumer heterogeneity

Kremer, Michael; Snyder, Christopher M. - 2013

Persistent link: https://www.econbiz.de/10009723536

Factors affecting adherence to governmental health warnings and the case of over-the-counter cough and cold medications (OTC-CCM) in children under two

Miron-Shatz, Talya; Doniger, Glen M.; Hanoch, Yaniv - In: Innovation and marketing in the pharmaceutical industry …, (pp. 345-363). 2014

Persistent link: https://www.econbiz.de/10010353556

Motivations behind acquiring tatoos and feelings of regret : highlights from an Eastern Mediterranean context

Atik, Deniz; Yildirim, Cansu - In: Journal of consumer behaviour : an international … 13 (2014) 3, pp. 212-223

Persistent link: https://www.econbiz.de/10010385301

Calorie information effects on consumers' food choices : sources of observed gender heterogeneity

Heiman, Amir; Lowengart, Oded - In: Journal of business research : JBR 67 (2014) 5, pp. 964-973

Persistent link: https://www.econbiz.de/10010364068

Can priming a healthy eating goal cause depleted consumers to prefer healthier snacks?

Walsh, Darlene - In: The journal of consumer marketing 31 (2014) 2, pp. 126-132

Persistent link: https://www.econbiz.de/10010373829

Can fat taxes and package size restrictions stimulate healthy food choices?

Huyghe, E.; Van Kerckhove, Anneleen - 2013

Persistent link: https://www.econbiz.de/10010256395

Generalized nutrient taxes can increase consumer welfare

Bishai, David - In: Health economics 24 (2015) 11, pp. 1517-1522

Persistent link: https://www.econbiz.de/10011434023

Consumers, corporations and public health : a case-based approach to sustainable business

Quelch, John A. (ed.) - 2016 - First edition

Johnson & Johnson : the promotion of wellness / John A. Quelch and Carin-Isabel Knoop -- Colgate-Palmolive Inc. : superior anti-cavity toothpaste / John A. Quelch and Margaret L. Rodriguez -- Royal Caribbean Cruises Ltd. : safety, environment and health / John A. Quelch and Margaret L. Rodriguez...

Persistent link: https://www.econbiz.de/10011435596