//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Gray power : next challenge to...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
USA
13
United States
8
Consumer behaviour
5
Strategic management
5
Vereinigte Staaten
5
Konsumentenverhalten
4
Strategisches Management
4
Strategy implementation
4
Altersgrenze
3
Brand management
3
Qualitative method
3
Retirement
3
Salespeople
3
Verbraucher
3
Verkaufspersonal
3
Advertising planning
2
Affordable Care Act
2
Antitrust law
2
Arbeitskräfte
2
Brand equity
2
Brand image
2
Communication
2
Content analysis
2
Customer satisfaction
2
Depth interviews
2
Developing countries
2
Encouraging retirement
2
Entwicklungsländer
2
Erfolgsfaktor
2
Firm performance
2
Human Resource Management
2
Human resources
2
Job flexibility
2
Kartellrecht
2
Key account team
2
Leadership
2
Markenführung
2
Markenimage
2
Older workers
2
Organisatorischer Wandel
2
more ...
less ...
Online availability
All
Undetermined
46
Type of publication
All
Article
117
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
research-article
6
review-article
3
viewpoint
2
Aufsatz im Buch
1
Book section
1
Konferenzschrift
1
Reprint
1
more ...
less ...
Language
All
Undetermined
70
English
52
Author
All
Gelb, Betsy D.
120
Gelb, Gabriel M.
9
Bush, Darren
8
Geiger-Oneto, Stephanie
6
Longacre, Teri Elkins
6
Yujuico, Emmanuel
6
McKee, Rob Austin
4
Rangarajan, Deva
4
Samaraweera, Manoshi
4
Brien, Richard H.
3
Gregory, James R.
3
Lai, Christine Jaushyuam
3
Albers, Nancy D.
2
Corrigan, Patrick W.
2
Griffin, Ricky W.
2
Hayes, Linda
2
Herman, Carl
2
Hess, James D.
2
Hunt, David M.
2
Hyman, Michael R.
2
Johnson, Madeline
2
Lynn, Michael
2
Pishko, Joanna
2
Sorescu, Alina B.
2
Stafford, James E.
2
Sundaram, Suresh
2
Sundie, Jill M.
2
Torres, Ivonne M.
2
Trammell, William D.
2
Walker, Doug
2
Albers-Miller, Nancy D.
1
Andrews, Demetra
1
Belinne, Jamie K.
1
Beveridge, Ivana
1
Blaisdell, Mikael
1
Bolander, Willy
1
Carlin, Barbara A.
1
DuBois Gelb, Betsy
1
Elkins Longacre, Teri
1
Enis, Ben M.
1
more ...
less ...
Institution
All
American Marketing Association
2
International Marketing Conference
1
Published in...
All
Business horizons
24
Business Horizons
22
Journal of business strategy
13
Journal of Business Strategy
11
Journal of advertising research
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of advertising : official publication of the American Academy of Advertising
4
Rutgers business review
4
California management review
3
Journal of current issues and research in advertising : JCIRA
3
International marketing review
2
Journal of Consumer Marketing
2
Journal of the Academy of Marketing Science
2
MIT sloan management review
2
Marketing management : a quarterly business management publication of the American Marketing Association
2
Series / American Marketing Association
2
Business proceedings / American Marketing Association
1
California management review : CMR
1
International Marketing Review
1
Journal of marketing
1
Journal of personal selling & sales management : JPSSM
1
MSU business topics
1
Marketing-mix strategies - product strategy and promotion strategy
1
Monograph series / American Marketing Association
1
Qualitative Market Research: An International Journal
1
The journal of business strategy
1
The journal of personal selling & sales management : JPSSM
1
more ...
less ...
Source
All
ECONIS (ZBW)
44
OLC EcoSci
36
RePEc
22
Other ZBW resources
15
USB Cologne (EcoSocSci)
4
BASE
1
Showing
1
-
10
of
122
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Pay more get more? : what buyers say
Gelb, Betsy D.
- In:
Journal of business strategy
31
(
2010
)
5
,
pp. 59-64
Persistent link: https://www.econbiz.de/10008701538
Saved in:
2
Discovery the 65t consumer
Gelb, Betsy D.
- In:
Business horizons
25
(
1982
)
3
,
pp. 42-46
Persistent link: https://www.econbiz.de/10003563875
Saved in:
3
"No-name" products: a step towards "no-name" retailing? are generic products mere promotional devices, glorified "house brands" or true commodities? Management's and consumer's res...
Gelb, Betsy D.
- In:
Business horizons
23
(
1980
)
3
,
pp. 9-13
Persistent link: https://www.econbiz.de/10003563879
Saved in:
4
Strategic planning for the under-dor
Gelb, Betsy D.
- In:
Business horizons
25
(
1982
)
6
,
pp. 8-11
Persistent link: https://www.econbiz.de/10003563894
Saved in:
5
When and how to use outplacement
Gelb, Betsy D.
- In:
Business horizons
29
(
1986
)
5
,
pp. 55-59
Persistent link: https://www.econbiz.de/10003563902
Saved in:
6
Exploring the gray market segment
Gelb, Betsy D.
- In:
MSU business topics
26
(
1978
)
2
,
pp. 41-46
Persistent link: https://www.econbiz.de/10002401458
Saved in:
7
Economic reality versus consumer perceptions of monopoly
Sundie, Jill M.
;
Gelb, Betsy D.
;
Bush, Darren
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
2
,
pp. 178-181
Persistent link: https://www.econbiz.de/10003789746
Saved in:
8
From knowing to doing : experience and flexibility make the difference
Gelb, Betsy D.
;
Geiger-Oneto, Stephanie
;
Gelb, Gabriel M.
- In:
Journal of business strategy
29
(
2008
)
5
,
pp. 12-18
Persistent link: https://www.econbiz.de/10003772920
Saved in:
9
A strategic perspective on sales promotions
Gelb, Betsy D.
;
Andrews, Demetra
;
Lam, Son K.
-
2009
Persistent link: https://www.econbiz.de/10003836358
Saved in:
10
Staying on the job after sixty-five
Gelb, Betsy D.
;
Hunt, David M.
- In:
Business horizons
22
(
1979
)
1
,
pp. 17-21
Persistent link: https://www.econbiz.de/10003563886
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->