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Insights for marketing management

Gelb, Gabriel M. (contributor); Gelb, Betsy D. (contributor) - 1974

Persistent link: https://www.econbiz.de/10004557318

Marketing expansion in a shrinking world : 61. International Marketing Conference

Gelb, Betsy D. (contributor) - 1978

Persistent link: https://www.econbiz.de/10004824115

Marketing is everybody's business

Gelb, Betsy D. (contributor) - 1980 - 3. ed.

Persistent link: https://www.econbiz.de/10004808532

Reducing reluctance to transfer

Gelb, Betsy D.; Hyman, Michael R. - In: Business Horizons 30 (1987) 2, pp. 39-43

Persistent link: https://www.econbiz.de/10005431441

Strategic planning for the under-dog

Gelb, Betsy D. - In: Business Horizons 25 (1982) 6, pp. 8-11

Persistent link: https://www.econbiz.de/10005438858

"No-name" products: A step towards "no-name" retailing?

Gelb, Betsy D. - In: Business Horizons 23 (1980) 3, pp. 9-13

Persistent link: https://www.econbiz.de/10005439275

Staying on the job after sixty-five

Gelb, Betsy D.; Hunt, David M. - In: Business Horizons 22 (1979) 1, pp. 17-21

Persistent link: https://www.econbiz.de/10005439293

Acknowledging religious diversity: Opportunities and challenges

Gelb, Betsy D.; Longacre, Teri Elkins - In: Business Horizons 55 (2012) 5, pp. 509-518

Because federal law protects an employee's right to religious accommodation, managers cannot ignore the issue of religious diversity. The matter is far broader than simple legal compliance, though. Certainly, managers need to better understand the laws protecting employees’ rights for...

Persistent link: https://www.econbiz.de/10011065241

Observations - Hispanic-targeted Advertising: More Sales? This study uses sales data to evaluate whether a Hispanic-targeting plus general advertising policy is superior to a general advertising only policy for firms that wish to allocate financial resources as efficiently as possible.

Torres, Ivonne M.; Gelb, Betsy D. - In: Journal of advertising research 42 (2002) 6, pp. 69-76

Persistent link: https://www.econbiz.de/10006507770

Observations - "Market Patriotism": Advertising Dilemma - Should an advertiser focus communication on patriotic themes or associations in this time when so many others are doing so?

Gelb, Betsy D. - In: Journal of advertising research 42 (2002) 1, pp. 67-70

Persistent link: https://www.econbiz.de/10006509566