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Acknowledging religious diversity: Opportunities and challenges
Gelb, Betsy D.; Longacre, Teri Elkins - In: Business horizons 55 (2012) 5, pp. 509-519
Persistent link: https://www.econbiz.de/10010011476
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“Buying status” by choosing or rejecting luxury brands and their counterfeits
Geiger-Oneto, Stephanie; Gelb, Betsy D.; Walker, Doug; … - In: Journal of the Academy of Marketing Science 41 (2013) 3, pp. 357-372
Persistent link: https://www.econbiz.de/10010096150
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Antitrust enforcement: an inflection point?
Bush, Darren; Gelb, Betsy D. - In: Journal of business strategy 33 (2012) 6, pp. 15-22
Persistent link: https://www.econbiz.de/10010037061
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Identifying innovative national markets for technical consumer goods
Lynn, Michael; Gelb, Betsy D. - In: International marketing review 13 (1996) 6, pp. 43-57
Persistent link: https://www.econbiz.de/10006323694
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When Marketing Practices Raise Antitrust Concerns - Many common marketing activities are coming under greater scrutiny from regulators, lawyers and scholars. Companies are scrambli...
Bush, Darren; Gelb, Betsy D. - In: MIT sloan management review 46 (2005) 4, pp. 73-82
Persistent link: https://www.econbiz.de/10006235116
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Policy Watch: Commentaries and Viewpoints - Warning and Informing the Domestic International Market
Torres, Ivonne M.; Gelb, Betsy D.; Noriega, Jaime L. - In: Journal of public policy & marketing : JPP & M ; an … 22 (2003) 2, pp. 216-222
Persistent link: https://www.econbiz.de/10007029889
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Legal Developments - Cyber-Libel: Policy Trade-Offs
Johnson, Madeline; Gelb, Betsy D. - In: Journal of public policy & marketing : JPP & M ; an … 21 (2002) 1, pp. 152-159
Persistent link: https://www.econbiz.de/10007038005
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Marketing Law - Working Together
Gelb, Gabriel M.; Gelb, Betsy D. - In: Marketing management : a quarterly business management … 14 (2005) 1, pp. 51-53
Persistent link: https://www.econbiz.de/10007228359
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Two for the Price of One - Marketers can simultaneously attract young adults to build brand image and their age-50-and-older parents to pay the bill.
Gelb, Betsy D. - In: Marketing management : a quarterly business management … 16 (2007) 6, pp. 34-38
Persistent link: https://www.econbiz.de/10007917231
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From knowing to doing: experience and flexibility make the difference
Gelb, Betsy D.; Geiger-Oneto, Stephanie; Gelb, Gabriel M. - In: Journal of business strategy 29 (2008) 5, pp. 12-18
Persistent link: https://www.econbiz.de/10008096899