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Modelle zur Werbewirkungsprognose für Konsumgüter - Markenartikel
Söllner, Walter Johannes - 1975
Persistent link: https://www.econbiz.de/10000114726
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Advertising--1973 : Hearings, Ninety-third Congress, first session, on S. 805, to establish a National Institute of Marketing and Health. February 26 and 27, 1973
United States / Congress / Senate / Committee on … - 1973
Persistent link: https://www.econbiz.de/10001412331
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Psychological principles of marketing and consumer behavior
Britt, Steuart Henderson - 1978
Persistent link: https://www.econbiz.de/10000558636
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Sex role portrayals in advertising
Lundstrom, William J.; Sciglimpaglia, Donald - In: Journal of marketing 41 (1977) 3, pp. 72-79
Persistent link: https://www.econbiz.de/10002410858
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The AAAA study on consumer judgment of advertising
Kanter, Donald L. - In: Readings in advertising and promotion strategy, (pp. 35-45). 1968
Persistent link: https://www.econbiz.de/10002188318
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White response to integrated advertising
Cagley, James W.; Cardozo, Richard N. - In: Journal of advertising research 10 (1970) 2, pp. 35-39
Persistent link: https://www.econbiz.de/10001978224
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Women's role portrayal preferences in advertisements : an empirical study
Wortzel, Lawrence H.; Frisbie, John M. - In: Journal of marketing 38 (1974) 4, pp. 41-46
Persistent link: https://www.econbiz.de/10003001182
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Credibility of advertising themes among blacks and whites
Woodside, Arch G. - In: Marquette business review 19 (1975) 3, pp. 134-142
Persistent link: https://www.econbiz.de/10003013212
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How Negro models affect company image
Guest, Lester - In: Journal of advertising research 10 (1970) 2, pp. 29-33
Persistent link: https://www.econbiz.de/10002547030
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Advertising as information
Nelson, Philip - In: Journal of political economy 82 (1974) 4, pp. 729-754
Persistent link: https://www.econbiz.de/10002560071