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King, William R. - In: Management science : journal of the Institute for … 9 (1963) 4, pp. 563-573

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King, William R. - In: Management science : journal of the Institute for … 17 (1971) 6, pp. B364-B370

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King, William R. - In: Journal of advertising research 6 (1966) 2, pp. 8-13

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