At this time, not all of the versions and definitions of the concept of knowledge have been compiled within the scope of science. It is not the object of knowledge but rather the subject that knows, or in other words, the cognitive ability of the subject The process is as follows: to produce...

Purpose – This paper aims to look into the digital divide in countries where new centres of information technology create wealth and integrate some sectors into the global economy, while millions remain deprived of basic human needs. Design/methodology/approach – Reports were produced by the...

Purpose – The digital divide is supposed to place disadvantaged economies like Ghana in a position where using information and communication technology for development might not be an immediate reality. The purpose of this current study is to argue that the adoption of e‐business practices...

The internationalisation has been a slow process for most companies and it has often been a question of gaining experience of other countries step by step. However, during the last two decades, companies have developed their international activities more on a contingency basis. The international...

Advances in information technology have constantly impacted upon the global marketing strategies of firms. This paper assesses the implications that an Internet presence can bring to organisations’ global marketing strategies and evaluates the difficulties the Internet can pose to the global...

Purpose – To examine the state of health of branding in China, focusing on the performance of major Chinese enterprises in creating brands (as distinct from brand names), sustaining them in the huge domestic market and expand them into global markets. Design/methodology/approach – The study...

Purpose – The purpose of this paper is to review and discuss the rise of emerging market multinationals (EMMs), with a special focus on its impact on marketing. Design/methodology/approach – This paper is an invited opinion piece with implicit permission to “think aloud”. Findings –...

Purpose – The purpose of this paper is to introduce the global text project (GTP) case. The unique developments of the case provide insight of the many challenges and opportunities created within the open source movement. Design/methodology/approach – A case study was used to illustrate some...