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Timing, Diffusion, and Substitution of Successive Generations of Technological Innovations: The IBM Mainframe Case
Mahajan, Vijay; Muller, Eitan - In: Technological forecasting & social change : an … 51 (1996) 2, pp. 109-132
Persistent link: https://www.econbiz.de/10007826977
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Innovation Diffusion in a Borderless Global Market: Will the 1992 Unification of the European Community Accelerate Diffusion of New Ideas, Products, and Technologies?
Mahajan, Vijay; Muller, Eitan - In: Technological forecasting & social change : an … 45 (1994) 3, pp. 221-236
Persistent link: https://www.econbiz.de/10007829620
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Determining the Going Market Value of a Business in an Emerging Information Technology Industry: The Case of the Cellular Communications Industry
Kim, Namwoon; Mahajan, Vijay; Srivastava, Rajendra K. - In: Technological forecasting & social change : an … 49 (1995) 3, pp. 257-280
Persistent link: https://www.econbiz.de/10007838867
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BOOK REVIEWS - The Forgotten Sector: Non-Farm Sector Employment and with Enterprises in Rural India
Fisher, Thomas; Singh, A.K.; Mahajan, Vijay; Singha, Ashok - In: Indian journal of agricultural economics 61 (2006) 4, pp. 693-695
Persistent link: https://www.econbiz.de/10007612606
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Form Versus Function:How the Intensities of Specific Emotions Evoked in Functional Versus Hedonic Trade-Offs Mediate Product Preferences
Chitturi, Ravindra; Raghunathan, Rajagopal; Mahajan, Vijay - In: Journal of marketing research : JMR 44 (2007) 4, pp. 702-714
Persistent link: https://www.econbiz.de/10007860731
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Optimal bundling of technological products with network externality
Prasad, Ashutosh; Venkatesh, R; Mahajan, Vijay - In: Operations research, Management science : OR MS ; the … 52 (2012) 3, pp. 231-235
Persistent link: https://www.econbiz.de/10009986594
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La microfinance en Inde : croissance, crise et avenir
Mahajan, Vijay; Navin, T. - In: Revue d'économie financière : revue trimestrielle de … 107 (2012), pp. 221-240
Persistent link: https://www.econbiz.de/10010081340
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DEN ARABISCHEN KONSUMENTEN VERSTEHEN - GLOBALISIERUNG: Eine wachsende arabische Mittelschicht sucht Fortschritt und Modernität, steht aber zu religiösen Traditionen. Nur wer es ver...
Mahajan, Vijay - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 9, pp. 66-73
Persistent link: https://www.econbiz.de/10010170087
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Product entry timing in dual distribution channels : the case of the movie industry
Prasad, Ashutosh; Bronnenberg, Bart; Mahajan, Vijay - In: Review of marketing science 2 (2004) 4, pp. 1-20
Persistent link: https://www.econbiz.de/10009932574
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An Approach for Determining Optimal Product Sampling for the Diffusion of a New Product
Jain, Dipak; Mahajan, Vijay; Muller, Eitan - In: The journal of product innovation management : an … 12 (1995) 2, pp. 124-135
Persistent link: https://www.econbiz.de/10006333078