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Theorie
16
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11
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11
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10
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10
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Shareholder value
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10
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10
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3
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2
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104
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91
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3
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Mahajan, Vijay
200
Muller, Eitan
26
Prasad, Ashutosh
14
Venkatesh, R.
12
Wind, Yoram
12
Kashmiri, Saim
11
Wind, Jerry
9
Peterson, Robert A.
8
Sharma, Subhash
7
Chitturi, Ravindra
5
Nath, Pravin
5
Raghunathan, Rajagopal
5
Balasubramanian, Sridhar
4
Bettis, Richard A.
4
Bronnenberg, Bart
4
Bronnenberg, Bart J.
4
Krishnan, V.
4
Rao, Vithala R.
4
Bass, Frank M.
3
Bhattacharya, Shantanu
3
Brower, Jacob
3
Fershtman, Chaim
3
Givon, Moshe
3
Haruvy, Ernan
3
Kerin, Roger A.
3
Navin, T.
3
Whinston, Andrew B.
3
Chintagunta, Pradeep
2
Chircu, Alina M.
2
DeSarbo, Wayne S.
2
Desai, Kalpesh Kaushik
2
Duan, Jason A.
2
Fisher, Thomas
2
Garg, Rajiv
2
Gunther, Robert E.
2
Haynes, Kingsley E.
2
Jain, Arun K.
2
Jain, Dipak
2
Kim, Namwoon
2
Krijestorac, Haris
2
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Conference on Advances in Innovation Diffusion Models <1983, Harvard>
1
International Food Policy Research Institute (IFPRI)
1
Russell Sage Foundation
1
Wharton School <Philadelphia, Pa.>
1
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Journal of marketing
15
Technological forecasting & social change : an international journal
14
Management Science
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing research : JMR
10
Marketing Science
9
Journal of the Academy of Marketing Science
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of business research : JBR
3
Report / Marketing Science Institute
3
Socio-Economic Planning Sciences
3
The journal of business : B
3
The journal of product innovation management : an internat. publication of the Product Development & Management Association
3
Economic and political weekly : a Sameeksha Trust publ
2
Harvard-Business-Manager : das Wissen der Besten
2
Innovation diffusion models of new product acceptance
2
International journal of electronic commerce : IJEC
2
Journal of Business Ethics
2
Journal of Business Research
2
Journal of business ethics : JOBE
2
Manpower planning and organization design : [proceedings of the NATO Conference on Manpower Planning and Organization Design held at Stresa, Italy, June 20-24, 1977]
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Review of Marketing Science
2
Review of marketing science
2
Series on econometrics and management sciences
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
2020 vision briefs
1
Decision sciences : DS
1
Decision support systems : DSS ; the international journal
1
Digital marketing : global strategies from the world's leading experts
1
European Journal of Operational Research
1
European journal of operational research : EJOR
1
From microfinance to small business finance : the business case for private capital investments
1
Fundamentals of marketing research ; Vol. 4
1
Handbook of pricing research in marketing
1
Harvard business review : HBR
1
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
1
Indian journal of agricultural economics
1
Information systems research : ISR
1
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Source
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ECONIS (ZBW)
98
OLC EcoSci
54
RePEc
34
USB Cologne (EcoSocSci)
11
BASE
2
Other ZBW resources
1
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61
Assessing the relationship between the user-based market share and unit sales-based market share for pirated software brands in competitive markets
Givon, Moshe
- In:
Technological forecasting & social change : an …
55
(
1997
)
2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10001222749
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62
Timing, diffusion, and substitution of successive generations of technological innovations : the IBM mainframe case
Mahajan, Vijay
- In:
Technological forecasting & social change : an …
51
(
1996
)
2
,
pp. 109-132
Persistent link: https://www.econbiz.de/10001202311
Saved in:
63
A balance model for evaluating firms for acquisition
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
37
(
1991
)
3
,
pp. 331-349
Persistent link: https://www.econbiz.de/10001103307
Saved in:
64
Pricing and diffusion of primary and contingent products
Mahajan, Vijay
- In:
Technological forecasting & social change : an …
39
(
1991
)
3
,
pp. 291-307
Persistent link: https://www.econbiz.de/10001107875
Saved in:
65
Innovation diffusion in a borderless global market : will the 1992 unification of the European Community accelerate diffusion of new ideas, products, and technologies?
Mahajan, Vijay
- In:
Technological forecasting & social change : an …
45
(
1994
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10001162712
Saved in:
66
New product diffusion models in marketing : a review and directions for research
Mahajan, Vijay
- In:
Journal of marketing
54
(
1990
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10001082065
Saved in:
67
Business synergy does not always pay off
Mahajan, Vijay
- In:
Long range planning : LRP ; international journal of …
21
(
1988
)
1
,
pp. 59-65
Persistent link: https://www.econbiz.de/10001050645
Saved in:
68
The adoption of the M-form organizational structure : a test of imitation hypothesis
Mahajan, Vijay
- In:
Management science : journal of the Institute for …
34
(
1988
)
10
,
pp. 1188-1201
Persistent link: https://www.econbiz.de/10001060070
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69
A simple algebraic estimation procedure for innovation diffusion models of new product acceptance
Mahajan, Vijay
- In:
Technological forecasting & social change : an …
30
(
1986
)
4
,
pp. 331-345
Persistent link: https://www.econbiz.de/10001027905
Saved in:
70
Risk return performance of diversified firms
Bettis, Richard A.
- In:
Management science : journal of the Institute for …
31
(
1985
)
7
,
pp. 785-799
Persistent link: https://www.econbiz.de/10001015624
Saved in:
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