Lee, Eun-Ju; Kwon, Gusang; Shin, Hyun; Yang, Seungeun; … - In: Journal of Business Ethics 122 (2014) 3, pp. 511-521
Green consumers are those who seek to fulfill economic responsibility with their choices of environment-friendly products. Previous research found that it is not easy to identify green consumers by using traditional demographic or psychographic measurements due to the instability of moral...