"The Case Study method of teaching and learning, adopted by business schools and management centres globally, provides an important function in management education, but employing it effectively can often be a challenge. This book provides practical insights, tools and approaches for both case...

Part I Methodology -- Chapter 1 Empirical Validation of the 10-Times Rule for SEM -- Chapter 2 Missing Values in RGCCA: Algorithms and Comparisons -- Chapter 3 Comparing Local vs Global Clustering with FIMIX-PLS. Application to Marketing -- Chapter 4 Partial Least Squares Structural Equation...