Several marketing applications of the Analytic Hierarchy Process (AHP) are reviewed. The paper starts with a brief description of this process, which was developed by Thomas Saaty in 1971, including an eight-point outline of how to apply it. The thrust of the paper is a discussion of a number of...

Quantitative modeling of unstructured decision problems with social implications is new and challenging and has pressing needs. A new approach to scaling using largest eigenvalues and reciprocal matrices and the effect of inconsistent judgment are introduced and relevant theory discussed. In...

In this research, we provide a comprehensive examination regarding outsourcing policies and decisions by conducting a systematic analysis from macro to micro level. At the macro level, we utilize a BOCR-based (Benefit, Opportunity, Cost, Risk) Analytical Network Process (ANP) model to find the...